
CMS | Romania regulates advertising of medicines via social networks and mobile apps
06 Ianuarie 2025
CMS RomaniaFor more information about these new requirements and the advertising in the Romanian pharmaceutical industry, contact your CMS client partner or these CMS experts: Cristina Popescu and Carmen Turcu.
![]() |
On 18 December 2024, the Romanian Ministry of Health published Order no. 5930/2024 amending the current norms for the evaluation and approval of advertising for medicines for human use (approved by Order no. 194/2015) to allow for advertising over social media.
Advertising on social media and mobile applications now allowed
The Order explicitly allows for the advertising of medicines to the general public through social networks, mobile applications, online platforms, websites, or similar digital applications with official webpages offering similar services and content, under certain conditions.
Before this amendment, advertising of drugs on social media and mobile applications was expressly prohibited.
Advertising on social media and mobile applications now allowed
The Order explicitly allows for the advertising of medicines to the general public through social networks, mobile applications, online platforms, websites, or similar digital applications with official webpages offering similar services and content, under certain conditions.
Before this amendment, advertising of drugs on social media and mobile applications was expressly prohibited.
Although allowed, advertising for drugs via social networks, mobile applications, online platforms, websites or any other type of application is subject to strict conditions:
→ “Like” buttons and other types of reactions, comments and the possibility of sharing ads must be disabled;
→ marketing materials must encourage users to consult a health professional for more information and include a clear, legible message to carefully read the instructions on the package leaflet or packaging;
→ live links in the marketing content must not connect to pages containing promotional materials that have not been approved by the Romanian National Authority for Medicines and Medical Devices (ANMDMR).
According to the Order, marketing authorisation holders or their representatives will be responsible for the content of advertising materials appearing on social media, mobile apps and other online platforms; and for the design, distribution, and usage of such materials.
Under certain conditions, educational materials aimed at the public are also permitted on billboards, social networks, mobile applications, online platforms, websites or any other type of application.
Other important parts of the amendment are the following: marketing authorisation holders must monitor and address any non-compliant advertising or educational materials posted by web domain providers; and website owners and providers must ensure that published materials not infringe national and international regulations.
In addition, advertising to the general public cannot include promotional offers, discounts, or references to special prices, etc.
Advertising, educational materials, and sponsorship activities must be reported to the ANMDMR through an online application via the ANMDMR portal.
Sanctions
Non-compliance with the Order will result in fines of between RON 10,000 (approximately EUR 2,000) and RON 30,000 (EUR 6,000). Other sanctions may also apply.
Conclusion
Order 5930/2024 represents a significant opportunity for pharmaceutical companies to expand their digital advertising strategies. They must, however, adhere to the Order’s specific rules and the broader regulations governing advertising to the public.
Moreover, the updated rules now extend responsibility to other stakeholders, including advertising agencies and other marketing partners of pharmaceutical companies. All parties involved must understand and comply with these new requirements to avoid potential sanctions.
For more information about these new requirements and the advertising in the Romanian pharmaceutical industry, contact your CMS client partner or these CMS experts: Cristina Popescu and Carmen Turcu.
Publicitate pe BizLawyer? |
![]() ![]() |
Articol 170 / 4571 | Următorul articol |
Publicitate pe BizLawyer? |
![]() |

BREAKING NEWS
ESENTIAL
Voicu & Asociații is looking for Junior level Business Lawyers
ZRVP a asistat UniCredit Bank în materia relațiilor de muncă în contextul fuziunii cu Alpha Bank Romania. Cătălin Micu (partener) a coordonat proiectul, alți trei avocați, în prim plan | Buna colaborare cu factorii cheie din proiect și focusul pe comunicarea eficientă în cadrul organizațiilor implicate a făcut ca toate etapele planificate să fie implementate și inerentele provocări să fie depășite cu succes
Lawyer – Associate ̸ Senior Associate (1-6 years) | Banking & Finance | Reff & Associates
Filip & Company asistă Continental și divizia sa ContiTech în procesul de vânzare a unității de business Original Equipment Solutions către Regent | Echipa implicată în proiect a fost coordonată de Alexandru Bîrsan (managing partner)
Bohâlțeanu și Asociații a asistat Grupul Ion Moș în achiziția brandului românesc Lucas Bites, o etapă importantă în strategia de expansiune a grupului. Echipa de proiect, coordonată de Ionuț Bohâlțeanu (Head of Corporate ̸ M&A)
Din amfiteatru, la boardroom: „Think Ahead! Practice at Filip & Company!” – programul de vară care oferă studenților o experiență multidisciplinară, remunerată, cu proiecte reale, mentorat și evaluare riguroasă. Mai mult de jumătate dintre absolvenții recentelor ediții au devenit avocați stagiari ai firmei | De vorbă cu Cristina Tudoran (partener) și Alexandra Țugui (HR specialist) despre accesul studenților interesați de avocatura de business la o experiență practică autentică în cadrul unei firme de top
Dr. Cosmin Vasile (Managing Partner ZRVP) va susține un curs de arbitraj la INPPA: “Noțiuni introductive de arbitraj comercial – un ghid practic pentru începători”, desfășurat în cinci ateliere | Înscrierile se fac până pe 7 octombrie
LegiTeam: Reff & Associates is looking for a 2 - 6 years Attorney at Law | Dispute Resolution
BOHÂLȚEANU ȘI ASOCIAȚII recrutează avocați stagiari cu 0-3 ani experienta in profesie
Kinstellar, local counsel în regiunea CEE pentru GTCR, cumpărătorul Zentiva, într-o tranzacție de 4,1 miliarde euro. Rusandra Sandu (Partner) a coordonat echipa în jurisdicția locală | Kirkland & Ellis și Freshfields au fost lead counsels
Clifford Chance Badea își consolidează practica de Corporate M&A și Real Estate prin recrutarea Flaviei Petcu-Ciurel ca Senior Associate
LegiTeam: Atorney at Law (0 - 2 years) - Dispute Resolution | Reff & Associates
Citeste pe SeeNews Digital Network
-
BizBanker
-
BizLeader
- in curand...
-
SeeNews
in curand...